December 20, 2001

  Mr. Peter Urs Bender
  108-150 Palmdale Drive
  Toronto, Ontario M1T 3M7


  Dear Peter;

RE: Letter of Appreciation -- 2001 TIANB Tourism Conference


  On behalf of the Tourism Industry Association of New Brunswick it is with great pleasure that I write
  you this letter of appreciation.

  From the numerous conference evaluations we have received from our memebers, it is clear the 2001
  gathering (October 26-27th) in Fredricton, New Brunswick was a HUGE SUCCESS!

  For many of our association members, one of the highlights of the conference was certainly having the
  opportunity to attend your Keynote presentation on "Secrets of Power Marketing".

  From past experience, it has always been a bit of a challenge to get good ttendance at the 8:30 am
  Saturday session -- but not this year! Thank you for suggesting we add you into our Welcome Delegates
  Luncheon program to give our delegates a taste of what they would receive from your Saturday AM
  presentation. It worked! We had record attendance at our Saturday Professional Development Series,
  much thanks to you.

  It was truly rewarding for me to witness the positive energy amongst our delegates following your
  presentation. As a bonus we were fortunate to have a sponsor so everyone could depart with a copy of
  your book. This added that special touch, as well as giving our members a very practical tool for future
  reference.

  Peter, something that occurred during this conference. Even with the uncertainty in the air for the
  tourism industry the atmostphere at our annual conference could not have been more positive. I think
  your presence played an important role in this.

  You had left quite an impression on me when I first heard you speak at the Vancouver Board of Trade
  meeting in Vancouver, B.C. in May of 99 and I knew our members here in N.B. would be equally
  impressed.

  Peter, thank you for your patience in the coordination of this event. It was a real pleasure to work with you  
  and George. I do hope the opportunity presents itself again. Please feel free to offer TIANB as a
  reference for any potential speaking engagements.

  Sincerest regards,
     Lynn Meehan
  Coordinator Special Projects
  Tourism Industry Association of New Brunswick